Increase penetration of Coca-Cola in all distribution channels during the key summer period by bringing to life the summer campaign and on-pack holiday promotion.
Our Collaborative Approach:
To really stand out at the point of purchase across such a diverse customer base, we needed to think about generating presence of Coca-Cola off-shelf.
We collaborated with National Account Managers and Shopper Marketing Managers to understand the needs of each customer. Based on our learnings, we created 31 bespoke overlay solutions tailored to each customer. Experiential activity in 50 Tesco stores helped to unlock stack space in-store for the first time in 2 years.
Our in-store displays brought the fun of the summer season into store, inspiring customers to engage with the campaign and enter the promotion to win a holiday.
We delivered off-shelf presence through each touchpoint of the shopper journey in over 13,000 stores, helping to grow category value and house hold penetration of Coca-Cola. Tesco hailed our campaign activation as world class, setting a high bar for other brands to beat.