The Challenge:

Launch two new flavours and take Fanta’s presence in-store to the next level.

Our Collaborative Approach:

To excite the Asda shoppers we knew we needed to think a little differently and create a disruptive theatrical display.

Collaborating with Asda we saw an opportunity to team up with other in-store brands to expand the overall size of Fanta’s presence.

With size now working in our favour we needed a standout design – and so the ghost train display was born, inspired by classic Halloween tales.

The Results:

We delivered an eye-catching and ownable display which cleverly worked on a modular facet to allow Fanta to launch in 255 stores of various sizes. Initial stock sold out in just two weeks – four weeks earlier than estimated.